Making the policy easy to read was not their only motivation. Though Google posted many on-screen notices, and even sent a mass email to all their users (a rare occurrence), the changes took many by surprise. More importantly, for those users who bothered to read the information made public about the change, Google only made available a brief overview of the policy, in layman’s terms, and a revised FAQ page — the actual terms and conditions were not linked from those pages, and were scarcely to be seen upon further inquiry. Once acquired, though, these terms reveal a curious shift in the way that Google will manage their relationship and responsibility towards their users. The shift — which deals with slippery phrases and ideas, such as identity and information — effectively both strips users of control over what happens to their digital footprints, and hides that control in Google’s prerogative to maintain a vast, persistent, and deeply centralized set of records. Since only Google can benefit from those records, and only users can be harmed by their use and abuse, the policy can seem to value privacy only when Google’s corporate interests are in question. So we enter the late stages of a technology monopoly’s rise: their consolidation of control over their users’ decision-making.
Turning to specific issues in the policy, we find a less obvious, but no less serious conundrum. It arises in the unexpected distinction between what counts for data, as opposed to information.
content vs information. sensitive personal info
content vs data. user uploaded content
what counts for which where determines what is sold and what is kept hidden. what is kept hidden is not deleted including server and search logs by ip addresss.